Gallery
NOTE
Grounded in research on Gen Z and Millennial travel behavior, the experience is designed for intentional rest, self-connection, and digital disconnection—responding to a growing shift toward JOMO-driven travel.
OOH - Subway Activation
Three signature wellbeing experiences anchor the campaign, offering distinct pathways to presence through movement, reflection, and connection.
World of Hyatt
Marketing Strategy
Kriya Shah | Achal Agarwala | Zhiyin Lu | Chelsea Washington